“Ladies and Gentlemen: I hope you are enjoying your flight. For those of you on the right side of the aircraft, you have a magnificent view of Niagara Falls. One of nature’s greatest wonders. Notice from your unique vantage point that you can take in all of it’s glorious splendour – yada yada…. And for those of you on the left side of the aircraft? Well … you should have booked your seat on the right.”
Funny but – to isolate a portion of your audience is both unfair and breaks trust. And in the airline business, the marketing leverage of the pilot is – trust.
I also got a kick out of a story where the pilot of a smaller airliner encouraged all to take a peak out the right window and with caution but curiosity, the passengers unstrapped and stepped across the aisle leaning on their neighbor’s armrest to catch the view. When most were in position, he banked the aircraft to the right and proclaimed with urgency – ‘Not all at once!’. A terrible practical joke to nervous passengers –
Building trust? Hmm.
Until next time, ‘Fasten your Seat belts, sit back and relax..”